WHO NEEDS A DIGITAL MEDIA KIT UPDATE
WHO NEEDS A DIGITAL MEDIA KIT PROFESSIONAL

Pro-tip: don’t forget to update your media kit if you move, or change your phone number!Ģ. If you have a good-looking website or blog, or you have other social channels that you’re proud of, you can also include them. Make sure to include your email address, phone number, physical address and of course your Instagram handle. This may seem trivial, but you’d be surprised how many influencers forget to mention their key contact details. What should you include in your media kit? 1. Therefore, brands want to confirm that you are a match.Īnd that’s exactly what a good media kit does: confirming whether there brands and influencers are relevant for each other.ĥ. When brands invest in influencer marketing, they want to be sure that your audience is active and likely to respond positively to what you’ll be posting about on their behalf.īrands want to invest in influencers that are relevant and actually reach potential customers – and not just anybody – in a way that suits the brand’s image. Secondly, brands want to be sure that your audience and their target audience overlap. There are basically two main reasons why brands ask influencers and creators for their media kit.įirstly, brands want to be sure that the Instagrammers they are partnering with align with their views on creativity and their values. It shows them you are a good match and have the potential to maybe become a brand ambassador, and that’s exactly what they’re looking for. Media kits are less common amongst smaller influencers, so they are guaranteed to have an impact.Ī professional-looking media kit will show brands you are serious about your Instagram career and about brand collaborations. Do micro-influencers also need a media kit?Ībsolutely, yes! We cannot stress enough that every influencer – no matter how big or small – needs a media kit if you are serious about collaborating with brands.Įspecially for smaller creators and influencers, media kits are a great way to make yourself stand out from the crowd. Let’s be honest, who doesn’t want all that?ģ. Help you get collaborations and build your portfolio.Help you get seedings, invitations to events and exclusive launches.Increase your value by showcasing your best content.Help you stand out so brands will remember you.Grab the attention of brands you want to work with.Together with your introduction email, it is the main tool you can use to show yourself to brands in the best way possible. Look at your media kit as your opportunity to shine.

WHO NEEDS A DIGITAL MEDIA KIT PROFESSIONAL

It makes you look professional and it shows brands why they should work with you. Whether you contact a brand for a collaboration or a brand contacts you, your media kit is essential. Just like you wouldn’t have an Instagram profile without a bio, you shouldn’t apply for a brand collaboration without a media kit. It’s actually quite simple: if you want to collaborate with a brand, you need to have a media kit. This will depend mainly on how much experience you have as an influencer.Īn Instagrammer who just started out will have a one-page media kit, while a creator who collaborates with many brands will have a longer media kit. Like a resume or CV, it can be as short as one page or multiple pages long. It is a document that tells brands everything they need to know about you, your influencer achievements and key Instagram stats. What are the best tools to create your media kit?Ī media kit is like a CV for your Instagram career.How do you create a media kit that will get read?.What should you never include in your media kit?.What should you include in your media kit?.Do micro-influencers also need a media kit?.We’ve done all the research, so you can focus on creating your own killer media kit that will get you brand collaborations. This guide is packed with actionable tips and will teach you everything you need to know about media kits. Why? Your media kit is the main tool you have to show yourself in the best way possible. If you pay attention to detail and present yourself professionally, you will stand out from the crowd, and show brands you are serious about your work as an influencer.īrand collaborations will follow. There’s no doubt about it: if your dream is to work with cool brands, you need to have a kick-ass media kit.

Who needs a digital media kit